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A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
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Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
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Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of advertising research 60 (2020) 4, pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
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Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele - In: Journal of advertising research 60 (2020) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10012293493
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith; Boerman, Sophie; Meurs, Lex van - In: Journal of advertising research 55 (2015) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10011296200