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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
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When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole; Gelzinis, Adam; Beal, Virginia; … - In: Journal of advertising research 61 (2021) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
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How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Journal of advertising research 62 (2022) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
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The march toward quality : the ARF's quality-enhancement process
Pettit, Ray - In: Journal of advertising research 50 (2010) 2, pp. 120-124
Persistent link: https://www.econbiz.de/10003991755
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Quality issues in online research
Sparrow, Nick - In: Journal of advertising research 47 (2007) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
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Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: Journal of advertising research 61 (2021) 3, pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
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Evaluating the advertising effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact
Gräve, Jan-Frederik; Schnittka, Oliver; Haiduk, Carolin - In: Journal of advertising research 61 (2021) 3, pp. 318-333
Persistent link: https://www.econbiz.de/10012656841
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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Kostyk, Alena; Sheng, Jie; Murchie, Andrew; Preston, Stephen - In: Journal of advertising research 64 (2024) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10015071678
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How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Jaikumar, Saravana - In: Journal of advertising research 59 (2019) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10012109432