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Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
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Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Stop the music!
Sheehan, Brian; Tsao, James; Pokrywczynski, James - In: Journal of advertising research 52 (2012) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
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The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel; Risner, Genevieve - In: Journal of advertising research 52 (2012) 4, pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
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A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam; Viedma del Jesus, Maria Isabel; … - In: Journal of advertising research 55 (2015) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie; Miller, Leonie; Stirling, Joanna; … - In: Journal of advertising research 56 (2016) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
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The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782