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Journal of advertising research
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
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Marketing research : a magazine of management and applications
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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International series in quantitative marketing
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Bayesian decision theory in advertising
Green, Paul E.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
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2
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
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3
An analysis of real world TV advertising tests : a 15-year update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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4
An Update of Real-World TV Advertising Tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10008273038
Saved in:
5
An Analysis of Real World TV Advertising Tests: A 15-Year Update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10007874350
Saved in:
6
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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