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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo - In: Journal of advertising research 54 (2014) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - In: Journal of advertising research 54 (2014) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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Children's responses to gender-role stereotyped advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
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Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali; Chumpitaz Caceres, Rubén; Cousin, Antoine - In: Journal of advertising research 50 (2010) 4, pp. 460-477
Persistent link: https://www.econbiz.de/10008857198