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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van - In: Journal of advertising research 49 (2009) 2, pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
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The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne; Lehu, Jean-Marc; Russell, Cristel Antonia - In: Journal of advertising research 50 (2010) 4, pp. 374-385
Persistent link: https://www.econbiz.de/10008857212
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A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van; Neijens, Peter; Smit, Edith G. - In: Journal of advertising research 49 (2009) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
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The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo; Meyer, Jeffrey; Ha, Kyoungnam - In: Journal of advertising research 55 (2015) 3, pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
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Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?
Hwang, Yoori; Jeong, Se-Hoon - In: Journal of advertising research 59 (2019) 2, pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666