//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How internet marketing has cha...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
114
Online-Marketing
114
Advertising effects
57
Werbewirkung
57
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
24
Social web
24
Advertising
23
USA
23
United States
23
Werbung
23
Brand management
13
Markenführung
13
Viral marketing
13
Virales Marketing
13
Brand image
7
Fernsehwerbung
7
Markenimage
7
Target group
7
Television advertising
7
Zielgruppe
7
Marketing management
6
Marketingmanagement
6
Online retailing
5
Online-Handel
5
Website
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Advertising planning
3
Brand
3
Hispanics
3
Hispano-Amerikaner
3
Interactive media
3
more ...
less ...
Online availability
All
Undetermined
47
Type of publication
All
Article
113
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
114
Aufsatz in Zeitschrift
114
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
114
Author
All
Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Sharp, Byron
3
Appiah, Osei
2
Bellman, Steven
2
Brettel, Malte
2
Campbell, Colin
2
Christodoulides, George
2
Cohen, Justin
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Koehler, Jim
2
LaPointe, Pat
2
Riebe, Erica
2
Singh, Nitish
2
Vollman, Andrea
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Abt, Marina
1
Advincula, Dorothy
1
Agrebi, Meriem
1
Anderl, Eva
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
Baron, Shawn D.
1
Becerra, Enrique P.
1
Benmamoun, Mamoun
1
Berthon, Pierre R.
1
Best, Christoph
1
Bonhomme, Jennifer
1
Bormann, Patrick
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
more ...
less ...
Published in...
All
Journal of advertising research
Economics Papers from University Paris Dauphine
820
Journal of business research : JBR
321
MPRA Paper
249
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
202
ERIM Report Series Research in Management
179
Annals of Faculty of Economics
163
Ovidius University Annals, Economic Sciences Series
156
Open Access publications from Université Paris-Dauphine
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
115
Amfiteatru Economic Journal
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
89
Springer eBook Collection
89
Management science : journal of the Institute for Operations Research and the Management Sciences
85
The AMFITEATRU ECONOMIC journal
85
Amfiteatru economic : an economic and business research periodical
84
Cogent business & management
81
Tourism management : research, policies, practice
80
Journal of promotion management : innovations in planning and applied research
79
Annals of marketing-mba
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
Revista de Marketing Online (Journal of Online Marketing)
68
International journal of advertising : the quarterly review of marketing communications
65
Administrative Sciences
64
Cuadernos de Gestión
64
International journal of technology marketing : IJTMkt
63
Journal of management information systems : JMIS
61
Management and Marketing Journal
60
more ...
less ...
Source
All
ECONIS (ZBW)
114
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->