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Journal of advertising research
Journal of business research : JBR
49
Journal of marketing communications
24
Qualitative Market Research: An International Journal
24
European Journal of Marketing
18
Marketing Intelligence & Planning
17
Marketing intelligence & planning
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Building corporate identity, image and reputation in the digital era
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Qualitative market research : an international journal
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Journal of strategic marketing
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Technological forecasting & social change : an international journal
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EuroMed journal of business
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Journal of world business : JWB
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The marketing review
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Working paper / Department of Commerce, College of Business, Massey University
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British Journal of Management
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Corporate Communications: An International Journal
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Corporate reputation review : an international journal
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International Journal of Contemporary Hospitality Management
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International journal of advertising : the quarterly review of marketing communications
5
Corporate reputation review
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EuroMed Journal of Business
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International business review : the official journal of the European International Business Academy
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International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Research
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Journal of business-to-business marketing
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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International studies of management and organization
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Journal of Business Strategy
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Journal of Product & Brand Management
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Journal of business strategy
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Sustainable branding : ethical, social, and environmental cases and perspectives
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The future of marketing : critical 21st century perspectives
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A reader in marketing communications
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Asia Pacific business review
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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2
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
3
The Emergence of IMC: A Theoretical Perspective
Kitchen, Philip J.
;
Brignell, Joanne
;
Li, Tao
;
Jones, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10006504448
Saved in:
4
A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...
Schultz, Don E.
;
Kitchen, Philip J.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
Saved in:
5
SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10006519581
Saved in:
6
Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don
;
Kitchen, Philip J.
- In:
Journal of advertising research
37
(
1997
)
5
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006525015
Saved in:
7
Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
Saved in:
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