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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th. - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.; Voorhees, Clay; Khodakarami, Farnoosh - In: Journal of advertising research 63 (2023) 3, pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian; Muzellec, Laurent; Nolan, Eoghan - In: Journal of advertising research 54 (2014) 2, pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
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How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.; Chen, Rocky Peng; Tse, Caleb H. - In: Journal of advertising research 58 (2018) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
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Brand worlds : from articulation to integration
Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902