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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang; … - In: Journal of advertising research 61 (2021) 4, pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata - In: Journal of advertising research 60 (2020) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10012293495
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred - In: Journal of advertising research 55 (2015) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
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The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith; Boerman, Sophie; Meurs, Lex van - In: Journal of advertising research 55 (2015) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
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Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
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Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa; Peterson, Mark - In: Journal of advertising research 51 (2011) 4, pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
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Digging for "Spanish gold"
Cano, Cynthia Rodriguez; Ortinau, David J. - In: Journal of advertising research 52 (2012) 3, pp. 322-332
Persistent link: https://www.econbiz.de/10009663640