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Internet marketing
119
Online-Marketing
119
Advertising effects
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Consumer behaviour
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Fulgoni, Gian M.
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Journal of advertising research
Journal of business research : JBR
327
International journal of Islamic and Middle Eastern finance and management
230
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
127
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
105
Cogent business & management
100
Journal of Islamic accounting and business research
98
Journal of Islamic marketing
97
Humanomics
95
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Pacific-Basin finance journal
91
International journal of hospitality management
89
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of economics and financial issues : IJEFI
79
Journal of promotion management : innovations in planning and applied research
78
Journal of Islamic accounting and business research : JIABR
77
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
74
ISRA international journal of islamic finance
71
Electronic commerce research
69
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Islamic economic studies
65
International journal of technology marketing : IJTMkt
63
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Journal of promotion management : JPM
56
Marketing intelligence & planning
56
Psychology & marketing
56
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ECONIS (ZBW)
119
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119
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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