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Markenartikel
56
Brand
39
Consumer behaviour
16
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16
Brand management
13
Markenführung
13
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13
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Journal of advertising research
The journal of brand management : an international journal
298
Journal of business research : JBR
290
Review of industrial organization : RIO
255
MPRA Paper
211
The journal of product & brand management
201
Journal of retailing and consumer services
169
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
165
International journal of industrial organization
137
NBER Working Papers
127
Journal of competition law & economics
114
OECD Economics Department Working Papers
110
CEPR Discussion Papers
105
NBER working paper series
102
ZEW Discussion Papers
102
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
99
Antitrust Chronicle
97
SpringerLink / Bücher
97
The Trademark reporter
94
CESifo working papers
89
TILEC Discussion Paper
87
CESifo Working Paper
85
Ilmenau Economics Discussion Papers
82
Review of industrial organization
79
Psychology & marketing
78
Economics Bulletin
77
George Mason Law & Economics Research Paper
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
72
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
71
Discussion paper / Centre for Economic Policy Research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
69
Working paper
69
Wirtschaft und Wettbewerb
66
OECD journal: competition law and policy
59
ZEW discussion papers
59
Journal of marketing
58
International journal of the economics of business
57
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
57
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1
Colors, brands, and trademarks : the marketing (and legal) problem of establishing distinctiveness
Hoek, Janet
;
Gendall, Philip
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 316-322
Persistent link: https://www.econbiz.de/10008697033
Saved in:
2
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
3
The tactical use of mobile marketing : how adolescents' social networking can best shape
brand
extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
4
The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
5
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
6
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
7
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
8
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
9
How green should you be : can environmental associations enhance
brand
performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
10
The interactive authority of
brand
Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
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