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Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.; Caruana, Albert; Leelapanyalert, Kannika - In: Journal of advertising research 53 (2013) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
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Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark; Koslow, Scott; O'Connor, Huw - In: Journal of advertising research 60 (2020) 1, pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
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Advertising creativity : some open questions
Kover, Arthur J. - In: Journal of advertising research 56 (2016) 3, pp. 235-237
Persistent link: https://www.econbiz.de/10011595652
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The future of advertising in China
Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B. - In: Journal of advertising research 62 (2022) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714