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Werbung
241
Advertising
216
Advertising effects
146
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146
Internet marketing
114
Online-Marketing
114
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90
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Lee, Yu-Kang
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Journal of advertising research
Journal of business research : JBR
610
European Journal of Marketing
585
SpringerLink / Bücher
537
Journal of retailing and consumer services
256
International journal of advertising : the review of marketing communications
254
Marketing Intelligence & Planning
243
Journal of Consumer Marketing
241
Journal of marketing communications
240
International journal of internet marketing and advertising : IJIMA
232
International journal of advertising : the quarterly review of marketing communications
223
Journal of Food Distribution Research
208
Springer eBook Collection
204
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
196
Industrial marketing management : the international journal for industrial and high-tech firms
193
Journal of marketing
177
European journal of marketing : EJM
174
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
171
Europäische Hochschulschriften / 5
155
Management Science
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
International Marketing Review
131
Journal of Agricultural and Applied Economics
131
Young Consumers
130
Journal of marketing management : MM
129
Journal of promotion management : JPM
128
Psychology & marketing
127
Journal of Product & Brand Management
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
Journal of marketing research : JMR
120
Marketing intelligence & planning
118
Journal of historical research in marketing
116
Journal of promotion management : innovations in planning and applied research
115
Strategic Direction
115
International journal of hospitality management
108
Journal of the Academy of Marketing Science
107
Springer eBook Collection / Business and Economics
105
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ECONIS (ZBW)
364
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1
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10
of
364
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date (oldest first)
1
A framework for
advertising
in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
Can old media enhance new media? : how traditional
advertising
pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
3
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "
advertising
"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
4
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
5
Is your digital
marketing
strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-
marketing
strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
6
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
7
Empirical generalizations : new laws for digital
marketing
; how
advertising
research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
8
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
How does recall work in
advertising
?
Precourt, Geoffrey
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 229-230
Persistent link: https://www.econbiz.de/10011595643
Saved in:
10
Impact of media context on
advertising
memory : a meta-analysis of
advertising
effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
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