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Markenartikel
56
Brand
39
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
13
Markenführung
13
Werbung
13
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Kennedy, Rachel
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Journal of advertising research
Journal of business research : JBR
300
The journal of brand management : an international journal
300
The journal of product & brand management
201
Journal of retailing and consumer services
181
Research policy : policy, management and economic studies of science, technology and innovation
141
International journal of intellectual property management : IJIPM
129
NBER working paper series
118
The Trademark reporter
95
Working paper / National Bureau of Economic Research, Inc.
94
SpringerLink / Bücher
87
NBER Working Paper
85
Psychology & marketing
78
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
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69
Discussion paper / Centre for Economic Policy Research
59
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57
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The journal of world intellectual property
56
Technological forecasting & social change : an international journal
55
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53
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52
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51
MPRA Paper
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
45
Marketing intelligence & planning
44
International journal of technology management : IJTM
43
Economics of innovation and new technology
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of international economic law
41
Journal of strategic marketing
41
IIC : international review of intellectual property and competition law
39
Journal of marketing communications
39
Journal of retailing
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
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ECONIS (ZBW)
57
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1
Colors, brands, and trademarks : the marketing (and legal) problem of establishing distinctiveness
Hoek, Janet
;
Gendall, Philip
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 316-322
Persistent link: https://www.econbiz.de/10008697033
Saved in:
2
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
3
The tactical use of mobile marketing : how adolescents' social networking can best shape
brand
extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
4
The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
5
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
6
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
7
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
8
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
9
How green should you be : can environmental associations enhance
brand
performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
10
The interactive authority of
brand
Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
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