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Internet marketing
114
Online-Marketing
114
Advertising effects
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Consumer behaviour
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Fulgoni, Gian M.
6
Fulgoni, Gian
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Appiah, Osei
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Bellman, Steven
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Journal of advertising research
The South African journal of economics
643
Journal of business research : JBR
324
Tydskrif vir studies in ekonomie en ekonometrie : SEE
309
Development Southern Africa : quarterly journal
264
South African journal of economic and management sciences
245
Working paper / World Institute for Development Economics Research
245
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
189
International business and economics research journal
170
SpringerLink / Bücher
149
WIDER Working Paper
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Conference papers / Second Carnegie Inquiry into Poverty and Development in Southern Africa
131
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Springer eBook Collection
106
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
106
African journal of business and economic research : AJBER
105
Working Papers / Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
105
The South African journal of economic history : journal of the Economic History Society of Southern Africa
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
89
The journal of applied business research
89
Tourism management : research, policies, practice
89
World Bank E-Library Archive
88
Cogent business & management
87
Information systems research : ISR
86
African journal of science, technology, innovation and development : AJSTID
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Technological forecasting & social change : an international journal
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
South African journal of business management
77
African journal of science, technology, innovation & development : AJSTID
73
Journal of economic and financial sciences
71
NBER working paper series
71
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ECONIS (ZBW)
116
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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