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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - In: Journal of advertising research 64 (2024) 3, pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
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Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
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Racial stereotypes in children's television commercials
Maher, Jill K.; Herbst, Kenneth C.; Childs, Nancy M.; … - In: Journal of advertising research 48 (2008) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei - In: Journal of advertising research 47 (2007) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - In: Journal of advertising research 54 (2014) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
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Use and abuse of cultural elements in multicultural advertising
Burgos, David - In: Journal of advertising research 48 (2008) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654