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Internet marketing
114
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Advertising effects
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Fulgoni, Gian M.
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Journal of advertising research
Journal of business research : JBR
641
Small business economics : an entrepreneurship journal
593
SpringerLink / Bücher
349
International journal of entrepreneurship and small business
328
Journal of small business and enterprise development
277
Cogent business & management
238
Technological forecasting & social change : an international journal
211
Journal of retailing and consumer services
205
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
202
International journal of internet marketing and advertising : IJIMA
201
International small business journal : researching entrepreneurship
197
Springer eBook Collection
173
Small business economics : an international journal
164
Industrial marketing management : the international journal for industrial and high-tech firms
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
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Working paper
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International journal of hospitality management
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Europäische Hochschulschriften / 5
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International journal of business and globalisation : IJBG
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
International business review : the official journal of the European International Business Academy
131
IFM-Materialien
127
European research studies
125
International journal of globalisation and small business : IJGSB
123
Journal of open innovation : technology, market, and complexity
121
International journal of advertising : the review of marketing communications
120
International entrepreneurship and management journal
119
NBER working paper series
119
Journal of marketing communications
118
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
112
Policy research working paper : WPS
112
Technovation : the international journal of technological innovation, entrepreneurship and technology management
109
Tourism management : research, policies, practice
109
International journal of innovation management
108
Journal of international entrepreneurship
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
International journal of business information systems : IJBIS
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
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ECONIS (ZBW)
114
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1
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
2
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
4
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
5
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
6
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
7
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
8
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
9
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
10
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
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