//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How the creative class co-crea...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
65
Markenführung
65
Advertising
38
Advertising effects
38
Werbewirkung
38
Werbung
38
Brand image
36
Markenimage
36
Consumer behaviour
30
Konsumentenverhalten
30
Creativity
20
Kreativität
20
Internet marketing
19
Online-Marketing
19
USA
17
United States
17
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Fernsehwerbung
9
Television advertising
9
Advertising industry
7
Werbewirtschaft
7
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Advertising planning
4
China
4
Emotion
4
Perception
4
Viral marketing
4
Virales Marketing
4
Wahrnehmung
4
Werbeplanung
4
Absatz
3
Ausgaben
3
more ...
less ...
Online availability
All
Undetermined
56
Type of publication
All
Article
113
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Case study
3
Fallstudie
3
Language
All
English
113
Author
All
Koslow, Scott
6
Romaniuk, Jenni
6
Ford, John B.
4
Kilgour, Mark
4
Christodoulides, George
3
Kennedy, Rachel
3
Kohli, Chiranjeev
3
Milfeld, Tyler
3
Rappaport, Stephen D.
3
West, Douglas C.
3
Bonhomme, Jennifer
2
Dahlén, Micael
2
Jevons, Colin
2
Lipsman, Andrew
2
Mazodier, Marc
2
O'Connor, Huw
2
Pittman, Matthew
2
Precourt, Geoffrey
2
Rosengren, Sara
2
Sharp, Byron
2
Thomas, Sunil
2
Youn, Kibum
2
Zarantonello, Lia
2
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Agrebi, Meriem
1
Akaka, Melissa Archpru
1
Akaoui, Joe
1
Al-Shuaili, Ahmed Hamed
1
Andreini, Daniela
1
Ang, Lawrence
1
Bao, Yeqing
1
Baron, Shawn D.
1
Barrio-García, Salvador del
1
Baumann, Chris
1
Baxter, Stacey M.
1
Beal, Virginia
1
Bellman, Steve
1
Berthon, Jean-Paul
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
1,050
The journal of brand management : an international journal
624
SpringerLink / Bücher
485
Journal of retailing and consumer services
454
The journal of product & brand management
417
Tourism management : research, policies, practice
411
Journal of travel and tourism marketing
357
Industrial marketing management : the international journal for industrial and high-tech firms
234
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
223
Psychology & marketing
207
International journal of hospitality management
201
Tourism management perspectives : TMP
199
Springer eBook Collection
176
European journal of marketing : EJM
175
Journal of marketing management : MM
163
Journal of strategic marketing
160
Asia Pacific journal of marketing and logistics
156
Creativity and innovation management
154
International journal of contemporary hospitality management
147
Marketing intelligence & planning
147
Journal of marketing communications
143
Tourism analysis : an interdisciplinary tourism & hospitality journal
133
Journal of marketing
129
Technological forecasting & social change : an international journal
129
Qualitative market research : an international journal
128
Journal of hospitality marketing & management
122
Journal of vacation marketing : an international journal
117
The service industries journal
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of the Academy of Marketing Science
112
Research
112
Cogent business & management
106
The IUP journal of brand management : IJBRM
104
International journal of innovation management
102
Journal of international consumer marketing
99
Marketing letters : a journal of research in marketing
99
The journal of services marketing
99
International marketing review
98
more ...
less ...
Source
All
ECONIS (ZBW)
113
Showing
1
-
10
of
113
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
3
Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
4
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
7
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
8
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
9
Digging deeper down into the empirical generalization of brand recall : adding owned and earned media to paid-media touchpoints
Harrison, Frank
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 181-185
Persistent link: https://www.econbiz.de/10009778467
Saved in:
10
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->