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Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
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From mission statement to airline branding
Lin, Yi Hsin; Ryan, Chris - In: Journal of air transport management 53 (2016), pp. 150-160
Persistent link: https://www.econbiz.de/10011546423
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Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
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Market strategy development and innovation to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de; Caetano, Mauro - In: Journal of air transport management 75 (2019), pp. 103-110
Persistent link: https://www.econbiz.de/10012112372
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How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu; Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of air transport management 75 (2019), pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
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A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju; Park, Jin-Woo - In: Journal of air transport management 66 (2018), pp. 36-41
Persistent link: https://www.econbiz.de/10011791960