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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Cause-Related Marketing"
~subject:"Corporate Social Responsibility"
~subject:"Markenimage"
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Cause-Related Marketing
Corporate Social Responsibility
Markenimage
Consumer behaviour
259
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259
Ethics
100
Ethik
98
Business ethics
81
Unternehmensethik
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Bigné Alcañiz, J. Enrique
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Journal of business ethics : JOBE
Journal of business research : JBR
441
Journal of retailing and consumer services
257
The journal of product & brand management
249
The journal of brand management : an international journal
224
Psychology & marketing
124
Journal of marketing communications
100
Asia Pacific journal of marketing and logistics
97
International journal of hospitality management
90
European journal of marketing : EJM
85
Journal of international consumer marketing
74
The journal of consumer marketing
70
Marketing intelligence & planning
65
Cogent business & management
61
International journal of consumer studies
61
Journal of global marketing
57
Journal of strategic marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of the Academy of Marketing Science
49
International journal of advertising : the review of marketing communications
48
International review on public and non-profit marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of promotion management : innovations in planning and applied research
46
Journal of marketing management : MM
44
Journal of travel and tourism marketing
44
Journal of Islamic marketing
43
Journal of promotion management : JPM
43
International journal of internet marketing and advertising : IJIMA
42
Corporate social responsibility and environmental management
40
International journal of advertising : the quarterly review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of hospitality marketing & management
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
SpringerLink / Bücher
35
Tourism management : research, policies, practice
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ECONIS (ZBW)
106
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1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling
;
Zhu, Yunxia
;
Jiang, Ruochen
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
Saved in:
3
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
4
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
5
The detrimental effect of cause-related marketing parodies
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
Saved in:
6
Ethical consumers among the millennials : a cross-national study
Bucic, Tania
;
Harris, Jennifer
;
Arli, Denni
- In:
Journal of business ethics : JOBE
110
(
2012
)
1
,
pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
Saved in:
7
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
8
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
9
A text mining-based review of cause-related marketing literature
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Saved in:
10
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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