//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Cause-related marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors affecting the effectiv...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cause-related marketing
Consumer behaviour
259
Konsumentenverhalten
259
Ethics
100
Ethik
98
Business ethics
81
Unternehmensethik
81
Corporate Social Responsibility
80
Corporate social responsibility
80
Brand image
30
Markenimage
30
Economic ethics
28
Wirtschaftsethik
28
Environmental consciousness
26
Umweltbewusstsein
26
Beziehungsmarketing
25
Relationship marketing
25
Consumer ethics
21
USA
21
United States
21
Corporate reputation
18
Firmenimage
18
Emotion
17
Sustainability
17
Brand management
16
China
16
Fair trade
16
Fairer Handel
16
Markenführung
16
Personality psychology
16
Persönlichkeitspsychologie
16
Advertising
15
Werbung
15
Cause-Related Marketing
14
Sustainable consumption
13
Sustainable product
13
Öko-Produkt
13
Ethical consumption
12
Meta-Analyse
12
Meta-analysis
12
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
14
Language
All
English
14
Author
All
Liu, Gordon
3
Ko, Wai Wai
2
Arli, Denni
1
Barrot, Christian
1
Becker, Jan U.
1
Bigné Alcañiz, J. Enrique
1
Bucic, Tania
1
Bush, Victoria
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Chumpitaz Caceres, Rubén
1
Currás Pérez, Rafael
1
Goretzki, Niko
1
Guerreiro, João
1
Harris, Jennifer
1
Howie, Katharine M.
1
Jiang, Ruochen
1
Johnson, Kim K. P.
1
Kim, Jae-eun
1
Lee, Monle
1
Lii, Yuan-shuh
1
Lindgreen, Adam
1
Liston-Heyes, Catherine
1
Popering, Nathalie van
1
Quaquebeke, Niels van
1
Reast, Jon
1
Rita, Paulo
1
Sabri, Ouidade
1
Trigueiros, Duarte
1
Vanhamme, Joëlle
1
Vitell, Scott J.
1
Vorhies, Doug
1
Yang, Lifeng
1
Zheng, Ling
1
Zhu, Yunxia
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
AMS review : official publication of the Academy of Marketing Science
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling
;
Zhu, Yunxia
;
Jiang, Ruochen
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
Saved in:
3
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
4
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
5
The detrimental effect of cause-related marketing parodies
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
Saved in:
6
Ethical consumers among the millennials : a cross-national study
Bucic, Tania
;
Harris, Jennifer
;
Arli, Denni
- In:
Journal of business ethics : JOBE
110
(
2012
)
1
,
pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
Saved in:
7
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
8
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
9
A text mining-based review of cause-related marketing literature
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Saved in:
10
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->