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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Special issue: Confucian/chopsticks marketing
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003958846
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It's all on sale : marketing ethics and the perpetually fooled
Wible, Andy - In: Journal of business ethics : JOBE 99 (2011), pp. 17-21
Persistent link: https://www.econbiz.de/10009532993
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Symposium: Ethical corporate marketing
Balmer, John M. T. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009297367
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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Sustainability, epistemology, ecocentric business, and marketing strategy : ideology, reality, and vision
Borland, Helen; Lindgreen, Adam - In: Journal of business ethics : JOBE 117 (2013) 1, pp. 173-187
Persistent link: https://www.econbiz.de/10010232631
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Designing and implementing corporate social responsibility : an integrative framework grounded in theory and practice
Maon, François; Lindgreen, Adam; Swaen, Valérie - In: Journal of business ethics : JOBE 87 (2009), pp. 71-89
Persistent link: https://www.econbiz.de/10003910729
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Company delistings from the UN global compact : limited business demand or domestic governance failure?
Knudsen, Jette Steen - In: Journal of business ethics : JOBE 103 (2011) 3, pp. 331-349
Persistent link: https://www.econbiz.de/10009376097