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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Straight from the source? : media framing of creative crowd labor and resultant ethical concerns
Sheehan, Kim Bartel; Pittman, Matthew - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 575-585
Persistent link: https://www.econbiz.de/10011989082
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
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Responsible ads: a workable ideal
Hyman, M. - In: Journal of business ethics : JOBE 87 (2009) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003864374
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Boycott basics : moral guidelines for corporate decision making
Stoll, Mary Lyn - In: Journal of business ethics : JOBE 84 (2009), pp. 3-10
Persistent link: https://www.econbiz.de/10003818000
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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling; Yeh, Jin-tsann - In: Journal of business ethics : JOBE 90 (2009) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
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The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen; Vitell, Scott J. - In: Journal of business ethics : JOBE 91 (2010) 2, pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
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The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F. - In: Journal of business ethics : JOBE 90 (2009), pp. 301-313
Persistent link: https://www.econbiz.de/10008647234