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An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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Market orientation, corporate social responsibility, and business performance
Brik, Anis Ben; Rettab, Belaid; Mellahi, Kamel - In: Journal of business ethics : JOBE 99 (2011) 3, pp. 307-324
Persistent link: https://www.econbiz.de/10008990577
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Gap (RED) : social responsibility campaign or window dressing?
Amazeen, Michelle - In: Journal of business ethics : JOBE 99 (2011) 2, pp. 167-182
Persistent link: https://www.econbiz.de/10008990595
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426