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~isPartOf:"Journal of business ethics : JOBE"
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Kwan, Ho Kwong
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Journal of business ethics : JOBE
Journal of business research : JBR
687
Journal of retailing and consumer services
378
Journal of advertising research
331
International journal of hospitality management
280
Journal of marketing communications
255
Journal of advertising : official publication of the American Academy of Advertising
253
International journal of advertising : the review of marketing communications
246
International journal of advertising : the quarterly review of marketing communications
243
Psychology & marketing
232
SpringerLink / Bücher
224
International journal of internet marketing and advertising : IJIMA
219
Tourism management : research, policies, practice
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of promotion management : JPM
157
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
Journal of promotion management : innovations in planning and applied research
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
European journal of marketing : EJM
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
120
Journal of marketing research : JMR
118
Springer eBook Collection
117
The journal of product & brand management
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Marketing letters : a journal of research in marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Journal of travel and tourism marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The journal of brand management : an international journal
103
Cogent business & management
100
International journal of contemporary hospitality management
100
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of hospitality marketing & management
98
International journal of electronic marketing and retailing : IJEMR
97
Technological forecasting & social change : an international journal
97
Journal of marketing management : MM
95
Information systems research : ISR
93
Journal of marketing
90
Journal of internet commerce
83
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ECONIS (ZBW)
130
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1
Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
Saved in:
2
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
3
Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling
;
Yeh, Jin-tsann
- In:
Journal of business ethics : JOBE
90
(
2009
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
Saved in:
4
The advertising effects of corporate social responsibility on corporate reputation and brand equity : evidence from the life insurance industry in Taiwan
Hsu, Ker-tah
- In:
Journal of business ethics : JOBE
109
(
2012
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009624977
Saved in:
5
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
6
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
7
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
8
Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
9
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
10
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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