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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
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A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance
Fraj-Andrés, Elena; Martínez Salinas, Eva; … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 263-286
Persistent link: https://www.econbiz.de/10003890486
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Market orientation, corporate social responsibility, and business performance
Brik, Anis Ben; Rettab, Belaid; Mellahi, Kamel - In: Journal of business ethics : JOBE 99 (2011) 3, pp. 307-324
Persistent link: https://www.econbiz.de/10008990577
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Social enterprises and the performance advantages of a Vincentian marketing orientation
Miles, Morgan P.; Verreynne, Martie-Louise; Luke, Belinda - In: Journal of business ethics : JOBE 123 (2014) 4, pp. 549-556
Persistent link: https://www.econbiz.de/10010489756
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858