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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz; Buche, Mari W.; Min, Junhong - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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Disadvantaged consumers: an ethical approach to consumption by the poor
Hill, Ronald Paul - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003732693
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Well-being marketing : an ethical business philosophy for consumer goods firms
Sirgy, M. Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-403
Persistent link: https://www.econbiz.de/10003674778
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260