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A framework for ethical conformity in marketing
Martin, Kelly D.; Johnson, Jean L. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
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Anomie and the marketing function : the role of control mechanisms
Saini, Amit; Krush, Mike; Johnson, Jean L. - In: Journal of business ethics : JOBE 83 (2008) 4, pp. 845-862
Persistent link: https://www.econbiz.de/10003789077
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An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Confucian ethics exhibited in the discourse of Chinese business and marketing communication
Zhu, Yunxia - In: Journal of business ethics : JOBE 88 (2009), pp. 517-528
Persistent link: https://www.econbiz.de/10003958842
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Special issue: Confucian/chopsticks marketing
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003958846
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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A study on ethically problematic selling methods in China with a broaden concept of gray-marketing
Zhuang, Guijun; Tsang, Alex S. L. - In: Journal of business ethics : JOBE 79 (2008) 1/2, pp. 85-101
Persistent link: https://www.econbiz.de/10003710285
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The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2009), pp. 141-153
Persistent link: https://www.econbiz.de/10003986825