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How online grocery shopping drives private label food purchases
Verstraeten, Julie; Heeremans, Eva; Geuens, Maggie; … - In: Journal of business research : JBR 167 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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Was the economics of information approach wrong all the way? : evidence from German grocery r(E)tailing
Fedoseeva, Svetlana; Herrmann, Roland; Nickolaus, Katharina - In: Journal of business research : JBR 80 (2017), pp. 63-72
Persistent link: https://www.econbiz.de/10011771440
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The touchy issue of produce : need for touch in online grocery retailing
Kühn, Frauke; Lichters, Marcel; Krey, Nina - In: Journal of business research : JBR 117 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285962
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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E-commerce and the end of price rigidity?
Hillen, Judith; Fedoseeva, Svetlana - In: Journal of business research : JBR 125 (2021), pp. 63-73
Persistent link: https://www.econbiz.de/10012494045
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217