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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
2,272
Konsumentenverhalten
2,272
Brand management
527
Brand image
458
Markenimage
458
Beziehungsmarketing
393
Relationship marketing
393
Brand
318
Markenartikel
313
Advertising effects
278
Werbewirkung
278
Social Web
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202
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Emotion
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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Luxury goods
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Luxusgüter
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Einzelhandel
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Retail trade
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Dienstleistungsqualität
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Personality psychology
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Persönlichkeitspsychologie
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Service quality
126
Marketing management
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Marketingmanagement
113
Corporate Social Responsibility
96
Corporate social responsibility
96
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Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
5
Gupta, Suraksha
5
Melewar, T. C.
5
Merchant, Altaf
5
Michel, Géraldine
5
Phau, Ian
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Roy, Sanjit
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Guzman, Francisco
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Kim, Soojin
3
Koll, Oliver
3
Liu, Martin J.
3
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Journal of business research : JBR
Journal of marketing communications
The journal of brand management : an international journal
354
The journal of product & brand management
313
Journal of retailing and consumer services
264
Psychology & marketing
96
European journal of marketing : EJM
94
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
SpringerLink / Bücher
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
Journal of fashion marketing and management
62
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
58
Journal of marketing
57
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of the Academy of Marketing Science
53
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
38
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
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ECONIS (ZBW)
527
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1
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10
of
527
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date (oldest first)
1
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Consumer
brand
curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
4
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
5
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
6
A cross validation of consumer-based
brand
equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
10
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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