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Special issue: Retailing evolution research
Ortinau, David J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008988837
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Marketing's SEM based nomological network : constructs and research streams in 1987 - 1997 and in 1998 - 2008
Ramirez, Edward; David, Meredith E.; Brusco, Michael J. - In: Journal of business research : JBR 66 (2013) 9, pp. 1255-1260
Persistent link: https://www.econbiz.de/10009756063
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Review od emotions research in marketing, 2002 - 2013
Gaur, Sanjaya Singh; Herjanto, Halimin; Makkar, Marian - In: Journal of retailing and consumer services 21 (2014) 6, pp. 917-923
Persistent link: https://www.econbiz.de/10010437737
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
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Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario; Kowalkowski, Christian - In: Journal of business research : JBR 78 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
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Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin; Clancy, Anne - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012434354