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Simulating tourists' behaviour using multi-agent modelling
Corniglion, Sébastien; Turnois, Nadine - Volkswirtschaftliche Fakultät, … - 2011
We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …
Persistent link: https://www.econbiz.de/10009322626
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Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575
Persistent link: https://www.econbiz.de/10009757027
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The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe; Castiaux, Annick; Truong, Yann; … - In: Journal of business research : JBR 68 (2015) 9, pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
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When to switch between subscription-based and ad-sponsored business models : strategic implications of decreasing content novelty
Huotari, Pontus; Ritala, Paavo - In: Journal of business research : JBR 129 (2021), pp. 14-28
Persistent link: https://www.econbiz.de/10012509294
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Business Wargaming for Mergers & Acquisitions : Systematic Application in the Strategy and Acquisition Process
Büchler, Jan-Philipp - 2022
Based on a systematic description of possible applications and case studies in the acquisition process, the essential offers a practice-oriented introduction to business wargaming. The high degree of integration of business wargaming with classic strategy instruments from the strategy process is...
Persistent link: https://www.econbiz.de/10013386131
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred; Tomczak, Torsten - 2002 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001691676
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792