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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274177
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Der vernetzte Konsument : Grundlagen des Marketing im Zeitalter partizipativer Unternehmensführung
Michelis, Daniel - 2014
Persistent link: https://www.econbiz.de/10014008512
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Are consumers in collectivist culture mostly indifferent to sports lesson programs? : a DAQ simulation on the Kano fuzzy model
Bu, Kyunghee; Park, Seong Yong - In: Journal of business research : JBR 69 (2016) 5, pp. 1656-1660
Persistent link: https://www.econbiz.de/10011450935
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How the interplay of variety and processing strategy affects calorie estimates
Shen, Liang; Cai, Fengyan; Wyer, Robert S. - In: Journal of business research : JBR 147 (2022), pp. 97-107
Persistent link: https://www.econbiz.de/10013271478
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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
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Designing profitable seeding Programs : the effects of social network properties and consumer homophily
Nejad, Mohammad G.; Amini, Mehdi - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547900
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Marketing und Käuferverhalten
Schneider, Willy - 2009 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373