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Human versus virtual influences, a comparative study
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin; Choo, Ho Jung - In: Journal of business research : JBR 154 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar; Aly, Marwa; Doherty, Anne Marie - In: Journal of business research : JBR 139 (2022), pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Mapping the luxury research landscape : a bibliometric citation analysis
Gurzki, Hannes; Woisetschläger, David - In: Journal of business research : JBR 77 (2017), pp. 147-166
Persistent link: https://www.econbiz.de/10011729905
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138