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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh - In: Journal of business research : JBR 172 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez; Guzman, Francisco; Kidwell, Blair - In: Journal of business research : JBR 151 (2022), pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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The notion of relationship in branding
Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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Five areas to advance branding theory and practice
Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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Global design, marketing and branding : introduction to the special issue
Melewar, T. C.; Dennis, Charles; Kent, Anthony - In: Journal of business research : JBR 67 (2014) 11, pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
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Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.; Clark, Moira K.; Hammedi, Wafa; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891