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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~person:"Veloutsou, Cleopatra"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Brand image
9
Markenimage
9
Beziehungsmarketing
6
Brand
6
Markenartikel
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Social web
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12
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Guzman, Francisco
Veloutsou, Cleopatra
Ko, Eunju
10
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
5
Gupta, Suraksha
5
Melewar, T. C.
5
Merchant, Altaf
5
Michel, Géraldine
5
Phau, Ian
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Roy, Sanjit
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Motoki, Kosuke
3
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Journal of business research : JBR
The journal of product & brand management
11
The journal of consumer marketing
4
The journal of brand management : an international journal
2
Athens journal of business & economics : AJBE
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing theory
1
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ECONIS (ZBW)
12
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12
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1
The consumer-based
brand
equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
On the antipodes of love and hate : the conception and measurement of
brand
polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
Introduction: Special issue on advances in
brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
6
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
Brand
community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
8
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
9
Creating and managing participative
brand
communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
10
Decoding the complexity of the consumer-based
brand
equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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