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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
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Cross-cultural differences in crowd assessment
Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276
Persistent link: https://www.econbiz.de/10003429521
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
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Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965
Persistent link: https://www.econbiz.de/10009241417