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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke - In: Journal of business research : JBR 129 (2021), pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
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Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
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Creating novel consumer value vs. capturing value : strategic emphases and financial performance implications
Aspara, Jaakko; Tikkanen, Henrikki - In: Journal of business research : JBR 66 (2013) 5, pp. 593-602
Persistent link: https://www.econbiz.de/10009734859
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.; Pennings, Joost M. E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-903
Persistent link: https://www.econbiz.de/10009228983
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Source loyality in organizational markets : a dyadic perspective
Morris, Michael H.; Holann, Jeanne L. - In: Journal of business research : JBR 16 (1988) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003580199
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East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
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Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin; Sung, Hyung-suk; Shim, Hyeon-sook - In: Journal of business research : JBR 67 (2014) 10, pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106