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~subject:"Advertising"
~subject:"Decision"
~subject:"Preis"
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Advertising
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148
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108
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46
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Comeig, Irene
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Journal of business research : JBR
Games and economic behavior
874
Journal of economic behavior & organization : JEBO
596
Journal of economic theory
529
Economics letters
348
Experimental economics : a journal of the Economic Science Association
309
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296
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234
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197
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195
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182
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177
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144
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99
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97
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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1
Collaboration strategy decision-making using the Miles and Snow typology
Lin, Chinho
;
Tsai, Hua-ling
;
Wu, Ju-chuan
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1979-1990
Persistent link: https://www.econbiz.de/10010380092
Saved in:
2
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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3
Business simulation games with and without supervision : an analysis based on the TAM model
Pando-Garcia, Julián
;
Periañez-Cañadillas, Iñaki
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1731-1736
Persistent link: https://www.econbiz.de/10011450979
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4
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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5
Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
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6
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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7
Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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8
Price
fairness
perceptions and customer loyalty in a retail context
Martin, William C.
;
Ponder, Nicole
;
Lueg, Jason E.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
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9
How price complexity takes its toll : the neglected role of a simplicity bias and
fairness
in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
10
How fitting! The influence of fence-context fit on price discrimination
fairness
Kuo, Andrew
;
Rice, Dan Hamilton
;
Fennell, Patrick
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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