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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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Selling through online marketplaces with consumer profiling
Xing, Xinjie; Huang, Hongfu; Hedenstierna, Carl Philip T. - In: Journal of business research : JBR 164 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014304129
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Communication and marketing of services by religious organizations in India
Iyer, Sriya; Velu, Chander; Mumit, Abdul - In: Journal of business research : JBR 67 (2014) 2, pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
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Pricing by intuition : managerial choices with limited information
Rusetski, Alexander - In: Journal of business research : JBR 67 (2014) 8, pp. 1733-1743
Persistent link: https://www.econbiz.de/10010379238
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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The role of customer expectations in name-your-own-price markets
Fay, Scott; Lee, Seung Hwan - In: Journal of business research : JBR 68 (2015) 3, pp. 675-683
Persistent link: https://www.econbiz.de/10010496156
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To sell or not to sell? : pricing strategies of newly-graduated artists
Lee, Boram; Fraser, Ian; Fillis, Ian - In: Journal of business research : JBR 145 (2022), pp. 595-604
Persistent link: https://www.econbiz.de/10013197936
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Service products and productization
Wirtz, Jochen; Fritze, Martin Paul; Jaakkola, Elina; … - In: Journal of business research : JBR 137 (2021), pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
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Pricing strategies under markets with time gap between purchase and consumption
Seo, Kyowon; Go, Sarang; Kim, Byungdo - In: Journal of business research : JBR 120 (2020), pp. 312-320
Persistent link: https://www.econbiz.de/10012417133
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Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118
Persistent link: https://www.econbiz.de/10012237826