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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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The role of the human-robot interaction in consumers' acceptance of humanoid retail service robots
Song, Christina Soyoung; Kim, Youn-Kyung - In: Journal of business research : JBR 146 (2022), pp. 489-503
Persistent link: https://www.econbiz.de/10013271433
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In-home service consumption : a systematic review, integrative framework and future research agenda
Tsiotsou, Rodoula H.; Boukis, Achilleas - In: Journal of business research : JBR 145 (2022), pp. 49-64
Persistent link: https://www.econbiz.de/10013197878
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Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard; Pröllochs, Nicolas; Neumann, Dirk - In: Journal of business research : JBR 144 (2022), pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo; Kaartemo, Valtteri; Lages, Cristiana R. - In: Journal of business research : JBR 129 (2021), pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
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Understanding consumers' acceptance of automated technologies in service encounters : drivers of digital voice assistants adoption
Fernandes, Teresa; Oliveira, Elisabete - In: Journal of business research : JBR 122 (2021), pp. 180-191
Persistent link: https://www.econbiz.de/10012420391
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Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.; Osei-Frimpong, Kofi; Barhorst, … - In: Journal of business research : JBR 124 (2021), pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
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Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun; Kar, Arpan Kumar; Patre, Smruti; … - In: Journal of business research : JBR 180 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
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Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik; Puntoni, Stefano - In: Journal of business research : JBR 180 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
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AI is better when I'm sure : the influence of certainty of needs on consumers' acceptance of AI chatbots
Zhu, Yimin; Zhang, Jiemin; Wu, Jifei; Liu, Yingyue - In: Journal of business research : JBR 150 (2022), pp. 642-652
Persistent link: https://www.econbiz.de/10013365825