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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Consumer behavior on cashback websites : network strategies
Parida, Vinit; Patel, Pankaj C.; Wincent, Joakim; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2101-2107
Persistent link: https://www.econbiz.de/10011471724
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How entrepreneurial SMEs compete through digital platforms : the roles of digital platform capability, network capability and ambidexterity
Cenamor, Javier; Parida, Vinit; Wincent, Joakim - In: Journal of business research : JBR 100 (2019), pp. 196-206
Persistent link: https://www.econbiz.de/10012023795
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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing - In: Journal of business research : JBR 103 (2019), pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569