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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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Marketing's accountability and internal legitimacy : implications for firm performance
Park, Hyun-soo; Auh, Seigyoung; Maher, Amro A.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1576-1582
Persistent link: https://www.econbiz.de/10009681924
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Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning; Li, Guoxin; Zhang, Hao; Nolan, Eimear; … - In: Journal of business research : JBR 141 (2022), pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
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Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.; Jones, Rosalind - In: Journal of business research : JBR 113 (2020), pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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The interdependencies of marketing capabilities and operations efficiency in hospitals
Ho, Foo Nin; Huang, Chin Wei - In: Journal of business research : JBR 113 (2020), pp. 337-347
Persistent link: https://www.econbiz.de/10012230499