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Journal of business research : JBR
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ECONIS (ZBW)
173
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1
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
2
The effects of visual rejuvenation through brand logos
Müller, Brigitte
;
Kocher, Bruno
;
Crettaz, Antoine
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
Saved in:
3
Designing experiences strategically
Alcántara, Enrique
;
Artacho, Miguel A.
;
Martínez, …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1074-1080
Persistent link: https://www.econbiz.de/10010364526
Saved in:
4
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
5
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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6
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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7
A dynamic framework for competitor identification : a neglecting role of dominant design
Peng, Yu-Shu
;
Liang, I-Chung
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1898-1903
Persistent link: https://www.econbiz.de/10011451581
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8
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
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9
Product differentiation and market performance in producer goods industries
Sashi, C. M.
- In:
Journal of business research : JBR
33
(
1995
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001333099
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10
Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
130
(
2021
),
pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
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