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Strategisches Marketing : ein...
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Marketing management
323
Marketingmanagement
323
Consumer behaviour
69
Konsumentenverhalten
69
Firm performance
57
Unternehmenserfolg
57
Marketing
56
Brand management
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Relationship marketing
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Markenimage
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Strategic management
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Strategisches Management
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Innovation
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Internationales Marketing
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English
326
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
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Jeon, Byung Joo
2
Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Malshe, Avinash
2
Martin, Silvia L.
2
Mena, Jeannette A.
2
Merrilees, Bill
2
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
206
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
141
European journal of marketing : EJM
132
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
87
Marketing intelligence & planning
83
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Springer eBook Collection
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
The journal of brand management : an international journal
61
Lehrbuch
59
Jahrbuch der Absatz- und Verbrauchsforschung
50
Business horizons
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
45
Journal of business economics : JBE
45
Journal of global marketing
45
Marketing : ZFP ; journal of research and management
44
Springer eBook Collection / Business and Economics
43
Working paper / National Bureau of Economic Research, Inc.
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
The journal of product & brand management
42
International journal of technology marketing : IJTMkt
41
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
NBER working paper series
37
AMS review : official publication of the Academy of Marketing Science
36
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ECONIS (ZBW)
326
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1
Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market
Qian, Lixian
;
Soopramanien, Didier
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1226-1232
Persistent link: https://www.econbiz.de/10010365144
Saved in:
2
Prices of new and used automobiles in the Polish market : Centrally administered and free-market prices under conditions of scarcity
King, Robert L.
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003601490
Saved in:
3
Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10001087477
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4
Influence of firm size on export planning and performance
Samiee, Saeed
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
Saved in:
5
Cutting edge research in retailing : special issue
In:
Journal of business research : JBR
21
(
1990
)
3
,
pp. 177-308
Persistent link: https://www.econbiz.de/10001098796
Saved in:
6
Special section on industrial marketing and purchasing strategies
In:
Journal of business research : JBR
14
(
1986
)
6
,
pp. 461-566
Persistent link: https://www.econbiz.de/10001021646
Saved in:
7
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
8
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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9
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
10
New industrial service development : scenarios for success and failure
DeBrentani, Ulrike
- In:
Journal of business research : JBR
32
(
1995
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10001174912
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