//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Städtetourismus und Erlebnisei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,978
Konsumentenverhalten
1,978
Brand management
412
Markenführung
412
Brand image
365
Markenimage
365
Beziehungsmarketing
361
Relationship marketing
361
Brand
233
Markenartikel
228
Social Web
216
Social web
216
Internet marketing
192
Online-Marketing
192
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
153
Kundenzufriedenheit
153
Luxury goods
142
Luxusgüter
142
Advertising effects
141
Werbewirkung
141
Viral marketing
126
Virales Marketing
126
Dienstleistungsqualität
120
Einzelhandel
120
Retail trade
120
Service quality
120
Personality psychology
110
Persönlichkeitspsychologie
110
Advertising
103
Werbung
97
Experiment
80
Corporate Social Responsibility
72
Corporate social responsibility
72
Perception
72
Wahrnehmung
71
Marketing management
69
Marketingmanagement
69
more ...
less ...
Online availability
All
Undetermined
1,455
Free
32
Type of publication
All
Article
1,980
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
1,982
Aufsatz in Zeitschrift
1,982
Conference paper
20
Konferenzbeitrag
20
Collection of articles of several authors
19
Sammelwerk
19
Conference proceedings
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
1,988
Undetermined
1
Author
All
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
Christodoulides, George
6
Cornwell, T. Bettina
6
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
1,933
International journal of consumer studies
765
International journal of hospitality management
750
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
518
Working paper / National Bureau of Economic Research, Inc.
433
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
SpringerLink / Bücher
391
NBER Working Paper
381
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
357
Tourism management : research, policies, practice
352
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of travel and tourism marketing
336
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
321
Journal of retailing
319
Journal of marketing management : MM
308
Journal of marketing communications
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Cogent business & management
297
International journal of retail & distribution management
294
Journal of marketing
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Marketing intelligence & planning
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
International journal of contemporary hospitality management
272
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
more ...
less ...
Source
All
ECONIS (ZBW)
1,988
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,989
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
2
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
3
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
4
Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo
;
Townsend, Claudia
;
Alegre, Inés
- In:
Journal of business research : JBR
98
(
2019
),
pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
Saved in:
5
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
6
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
7
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
8
The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Jones, Steven L.
;
Yeoman, John C.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1187-1192
Persistent link: https://www.econbiz.de/10003897459
Saved in:
9
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
10
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->