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Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa; Grau-Carles, Pilar; Sainz, Jorge - In: Journal of business research : JBR 88 (2018), pp. 407-414
Persistent link: https://www.econbiz.de/10011869853
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The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng; Nuttapol Assarut - In: Journal of business research : JBR 117 (2020), pp. 543-556
Persistent link: https://www.econbiz.de/10012287967
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The effect of relationship and transactional characteristics on customer retention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; … - In: Journal of business research : JBR 92 (2018), pp. 25-35
Persistent link: https://www.econbiz.de/10011925243
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Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin; Xia, Qinying; Shou, Jiayi; Zhao, Jing - In: Journal of business research : JBR 154 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
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The role of perceived value, trust and engagement in the C2C online secondary marketplace
Moriuchi, Emi; Takahashi, Ikuo - In: Journal of business research : JBR 148 (2022), pp. 76-88
Persistent link: https://www.econbiz.de/10013325448
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Journal of business research : JBR 63 (2010) 9/10, pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
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An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Esmeli, Ramazan; Bader-El-Den, Mohamed; Abdullahi, Hassana - In: Journal of business research : JBR 147 (2022), pp. 420-434
Persistent link: https://www.econbiz.de/10013271515
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How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing - In: Journal of business research : JBR 103 (2019), pp. 34-44
Persistent link: https://www.econbiz.de/10012104084