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An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü; Mryteza, Victoria - In: Journal of business research : JBR 62 (2009) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
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How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi; Whitla, Paul - In: Journal of business research : JBR 66 (2013) 8, pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
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Mechanisms for stakeholder integration : bringing virtual stakeholder dialogue into organizations
Driessen, Paul H.; Kok, Robert A. W.; Hillebrand, Bas - In: Journal of business research : JBR 66 (2013) 9, pp. 1465-1472
Persistent link: https://www.econbiz.de/10009757068
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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Is old news no news? : the impact of self-disclosure by organizations in crisis
Claeys, An-Sofie; Cauberghe, Veolien; Panelaer, Mario - In: Journal of business research : JBR 69 (2016) 10, pp. 3963-3970
Persistent link: https://www.econbiz.de/10011553816
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CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif; Altinigne, Nesenur; Gamze, Didem - In: Journal of business research : JBR 69 (2016) 10, pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942
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A fit perspective approach in linking corporate image and intention-to-apply
Wei, Yu-Chen; Chang, Chao-Ching; Lin, Liang-Yang; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2220-2225
Persistent link: https://www.econbiz.de/10011472187
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668