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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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1
A temporal construal
theory
explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
2
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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3
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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4
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
5
Validating the search, experience, and credence product classification framework
Girard, Tulay
;
Dion, Paul
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
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6
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
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7
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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8
How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew
;
Rice, Dan Hamilton
;
Fennell, Patrick
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
Saved in:
9
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin
;
Miles, Morgan P.
;
Polonsky, Michael J.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
Saved in:
10
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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